Sina Weibo was well ahead of the game in providing users with the ability to include images and video – far before its Western counterpart, Twitter.
New research from the Pew Research Center shows that in the past two years, the percentage of US adults who had used a dating app tripled.
But that doesn't mean all dating apps are created equal.
App analytics company Applause recently completed a study of 97 dating apps to see which ones were meeting user expectations.
Every global social media strategist and industry expert will tell you, the first step in creating an effective social media strategy, at any capacity, is listening.
“I believe this is the first time [there has been such a scheme] only tailored for wealthy women,” Mr Du told The Daily Telegraph this week during a visit to Shanghai, one of the cities he is tapping for potential husbands.
Dating is big business in China, a country that is reputedly home to some 180 million single people.
Last month the People’s Daily newspaper warned that “social harmony and stability” could be threatened if millions of rural men were unable to find partners.
But China’s super-rich women are facing problems of their own, said Mr Du, not least finding time to scout for would-be husbands.